RYAM Recruitment Videos – Art Direction & Digital Asset Procurement

The RYAM Recruitment Videos were developed to attract top talent by showcasing the company’s dynamic work environment through employee testimonials, interviews, and immersive factory b-roll, including drone footage. The project involved creating a comprehensive visual strategy to authentically represent RYAM’s diverse workforce, which includes scientists, industrial engineers, and factory employees. Key contributions included storyboarding and script planning, directing high-quality video and photography for multi-platform marketing, overseeing cinematic drone footage, managing digital asset procurement, and coordinating voice-over talent for English and French translations. The final product delivered a polished, visually impactful campaign, enhancing RYAM’s ability to engage and attract top-tier talent.